Written by Jessica

Published January 13, 2022

Know Your Audience
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Hello Business Owner

Do you want to connect with your ideal client so that you can be the go to product or service for them? (I'm talking about making money in your business, so I would think YES!!)

If you answered yes, then you're going to want to check out these >>> 5 Steps for Understanding Your Audience & to Effectively Post on Social Media!

Step 1 - Do Your Research

Knowing who your ideal client is and understanding their needs should be the foundation for all of your marketing efforts, and creating social media content is no exception. You should not only identify who it is you’re trying to reach, but spend time asking questions and digging into google & online forums to find out what it is that they actually need & how YOU can be the solution to those needs.

Step 2 - Trial & Error

Once you have a pretty good understanding of the person you’re trying to sell to, the next step is to get their attention! You can do this by simply putting out content for them to see and then…

Step 3 - Listen to Their Needs

Pay attention to how they react (or don’t react) to it. Review analytics for more in-depth details.

Step 4 - Adjust Your Content & Try Again

So maybe they didn’t slide through your beautifully designed carousel graphics like you thought they would, but you seem to have quite a bit of video posts that have either been saved or commented on. Guess what?! You just found out a little bit more about what your audience likes - making it easier for you to share your message with them in a way that captures their attention & makes them WANT to listen to what you have to say.

Step 5 - Elevate Your Content with a Call-to-Action and/or Engagement Opportunity

Now that you’ve got their attention, take it one step further and lead them to where you want them to go next. Maybe that’s scheduling a consultation with you or simply liking your post if it resonates with them. If they are taking action from your posts, then odds are they are going to be a potential client or consumer for you. (If you’re getting good views on the post but no action is being taken, then maybe you need to update the message a little!)


For more training on this topic, join the TCVA Community for FREE or Schedule a 1:1 Consultation with me!

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